The Perceived Value-in-Use of Smart Speakers and its Influence on Continuance Intention: A Comprehensive Analysis of a Trade-Off between Benefits and Costs

Author(s):

Hof, Nick; Kowalczuk, Pascal

Name of Event:

53rd European Marketing Academy (EMAC) Annual Conference (May 28-31)

Location:

Bukarest, Rumänien

Year:

2024