Konferenzen

A Generalization of the (M)BG/NBD Model for Customer Base Analyses - The Nonhomogeneous Poisson Purchase Trend Model

Author(s):
Adler, Jost
Name of Event:
44th EMAC Annual Conference (May 26-29)
Location:
Leuven, Belgien
Date:
2015
Language:
Englisch