Publications
Type of Publication: Article in Journal
Convenience Orientation in the 21st Century - Qualitative Insights from Interviews with Consumers and Marketing Professionals
- Author(s):
- Scheiben, Carolin; Holthoff, Lisa Carola
- Title of Journal:
- Qualitative Consumer Research (Review of Marketing Research), Russell W. Belk (ed.)
- Volume (Publication Date):
- 14 (2017)
- pages:
- 175-206
- Language:
- Englisch
- Digital Object Identifier (DOI):
- doi:10.1108/S1548-643520170000014012
- Link to complete version:
- http://www.emeraldinsight.com/doi/full/10.1108/S1548-643520170000014012
- Citation:
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