Publications

Type of Publication: Article in Collected Edition

Internationales Industrieg├╝termarketing

Author(s):
Adler, Jost; Klein, Andreas
Editor:
Backhaus, Klaus; Voeth, Markus
Title of Anthology:
Handbuch Industrieg├╝termarketing
pages:
923-944
Publisher:
Gabler
Location(s):
Wiesbaden
Publication Date:
2004
Citation:
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