Publications
Type of Publication: Article in Collected Edition
Produktdifferenzierung durch Management der Kundenwahrnehmung
- Author(s):
- Adler, Jost; Mclachlan, Christopher
- Editor:
- Enke, Margit; Reimann, Martin
- Title of Anthology:
- Commodity Marketing
- pages:
- 199-216
- Location(s):
- Wiesbaden
- Publication Date:
- 2005
- Citation:
- Download BibTeX