Team

Team

External Ph.D. Student

Shahrzad Kurbiel (geb. Khaleghian), M.Sc.

Room:
LB 025
Phone:
+49 203 37-92193
Email:
Consultation Hour:
Nach Absprache
Address:
University of Duisburg-Essen, Campus Duisburg
Mercator School of Management - Faculty of Business Administration
Chair of Marketing
Lotharstraße 65
47057 Duisburg

Fields of Research:

  • Purchase frequency modeling
  • Markov Chain Monte-Carlo_Simulation method
  • Price optimization
  • Multichannel Marketing

Publications:

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  • Adler, Jost; Kurbiel, Shahrzad: Markov Chain Monte Carlo: Eine Methode zur Schätzung von Modellparametern. In: WiSt, Vol 44 (2015) No 5, p. 238-245. CitationDetails

Conferences:

  • 2018 47th European Marketing Academy (EMAC) Annual Conference (29 Mai-1 Juni), Glasgow, UK
  • 2017 46th European Marketing Academy (EMAC) Annual Conference (23-26 Mai), Groningen, Netherlands

Talks:

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  • Kurbiel, Shahrzad: Heterogeneity of Purchase Trends in Customer Base Analysis, 47th European Marketing Academy (EMAC) Annual Conference (May 29-June 1), 29.05.2018, Glasgow, UK. Details
  • Kurbiel, Shahrzad: Profitability of Manufacturer Online Channel Addition to a Dual-Channel Retailer Structure, 46th EMAC Annual Conference (May 23-26), 26.05.2017, Groningen, Netherlands. Details
  • Kurbiel, Shahrzad: Manufacturer Online Channel Addition to a Dual-Channel Retailer Structure, 30th EMAC Doctoral Colloquium (May 21-23), 23.05.2017, Groningen, Netherlands. Details

Courses:

  • Empirical Research Methods - Multivariate Data Analysis
  • Practice course for scientific work
  • Research Seminar Marketing (Advanced Seminar)