Chair of Marketing
Prof. Dr. Jost Adler
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Chair of Marketing
Research
Konferenzen
Profitability of Manufacturer Online Channel Addition to a Dual-Channel Retailer Structure
Author(s):
Kurbiel, Shahrzad
Name of Event:
46th EMAC Annual Conference (May 23-26)
Location:
Groningen, Netherlands
Year:
2017
Language:
English