Publications
Type of Publication: Article in Journal
The customer’s perceived value-in-use of voice-assisted smart products and its impact on continuance intention: a trade-off between benefits and costs
- Author(s):
- Kowalczuk, Pascal; Hof, Nick
- Title of Journal:
- Journal of Product & Brand Management
- Volume (Publication Date):
- 34 (2025)
- Number of Issue:
- 5
- pages:
- 690-706
- Digital Object Identifier (DOI):
- doi:10.1108/JPBM-08-2023-4670
- Citation:
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