Konferenzen

Emotional Brand Image and Social Media - Monitoring Mood Towards a Brand with Twitter-Data and Emojis

Autor(en):
Holthoff, Lisa Carola
Name der Veranstaltung:
47th European Marketing Academy (EMAC) Annual Conference (May 29-June 1)
Ort:
Glasgow, UK
Jahr:
2018
Sprache:
Englisch