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  • Simon, Lydia; Adler, Jost: Know your Limits: Comparison of MCMC Procedures for Pareto/NBD Distributed Data Sets; 41st Annual ISMS Marketing Science Conference (June 20-22), 2019, Rom, Italien.
  • Scheiben, Carolin; Kowalczuk, Pascal; Adler, Jost: User Acceptance of Mobile Augmented Reality Technologies; 5th International AR & VR Conference (June 12-14), 2019, Munich, Germany.
  • Kowalczuk, Pascal; Scheiben, Carolin; Adler, Jost: The Interplay of Cognitive, Affective, and Behavioral Consumer Responses to Augmented Reality in e-Commerce: A Comparative Study; 5th International AR & VR Conference (June 12 - 14), 2019, Munich, Germany.
  • Scheiben, Carolin; Kowalczuk, Pascal: Development of a Technology Acceptance Model for Mobile Augmented Reality Technologies; 48th European Marketing Academy (EMAC) Annual Conference (May 28-31), 2019, Hamburg, Germany.
  • Kowalczuk, Pascal; Scheiben, Carolin: Understanding Consumer Responses to Augmented Reality in e-Commerce: A Comparative Study; 48th European Marketing Academy (EMAC) Annual Conference (May 28- May 31), 2019, Hamburg, Germany.
  • Simon, Lydia; Adler, Jost: Know your Limits: Minimal Requirements for Pareto/NBD Distributed Data Sets; 48th European Marketing Academy (EMAC) Annual Conference (May 28-31), 2019, Hamburg, Germany.
  • Kowalczuk, Pascal: Factors Influencing Consumers Technology Acceptance of Smart Speakers – a Mixed Methods Approach; 47th European Marketing Academy (EMAC) Annual Conference (May 29-June 1), 2018, Glasgow, UK.
  • Scheiben, Carolin; Adler, Jost: The Unitosity Effect and Relative Thinking in Trades of Time and Money; 47th European Marketing Academy (EMAC) Annual Conference (May 29-June 1), 2018, Glasgow, UK.
  • Holthoff, Lisa Carola: Emotional Brand Image and Social Media - Monitoring Mood Towards a Brand with Twitter-Data and Emojis; 47th European Marketing Academy (EMAC) Annual Conference (May 29-June 1), 2018, Glasgow, UK.
  • Kurbiel, Shahrzad: Heterogeneity of Purchase Trends in Customer Base Analysis; 47th European Marketing Academy (EMAC) Annual Conference (May 29-June 1), 2018, Glasgow, UK.
  • Kurbiel, Shahrzad: Profitability of Manufacturer Online Channel Addition to a Dual-Channel Retailer Structure; 46th EMAC Annual Conference (May 23-26), 2017, Groningen, Netherlands.
  • Kurbiel, Shahrzad: Manufacturer Online Channel Addition to a Dual-Channel Retailer Structure; 30th EMAC Doctoral Colloquium (May 21-23), 2017, Groningen, Netherlands.
  • Holthoff, Lisa Carola: How Do They Feel - Categorial Sentiment Analysis of Emojis for Social Media Communication; 44th Association for Consumer Research (ACR) North American Conference (October 27-29), 2016, Berlin, Germany.
  • Adler, Jost: A Generalization of the (M)BG/NBD Model for Customer Base Analyses - The Nonhomogeneous Poisson Purchase Trend Model; 44th EMAC Annual Conference (May 26-29), 2015, Leuven, Belgien.
  • Holthoff, Lisa Carola: The Ad Annoyance Process Model - Negative Consumer Emotions and Advertising Effects (Poster); 44th European Marketing Academy (EMAC) Annual Conference (May 26-29), 2015, Leuven, Belgien.
  • Holthoff, Lisa Carola: The Ad Annoyance Process Model - Negative Consumer Emotions and Advertising Effects ; 28th European Marketing Academy (EMAC) Doctoral Colloquium (May 24-26), 2015, Leuven, Belgien.
  • Ahlf, Henning: Identification of Influentials in Virtual Social Networks: An Agent-Based Simulation; 35th ISMS Marketing Science Conference, 2013, Istanbul, Türkei.
  • Adler, Jost: Incorporating History Dependence in Probability Models for Customer Base Analysis: A Generalization of the (M)BG/NBD Model; 35th ISMS Marketing Science Conference, 2013, Istanbul, Türkei.
  • Ahlf, Henning; Klein, Andreas: Die Beziehung zwischen Aktivität und Struktur in sozialen Netzwerken; 3. Wissenschaftliche Konferenz Eventforschung, 2011, Chemnitz.
  • Adler, Jost; Weber, M.: A Prospect Theory Approach to Customer Switching Behavior in Telecommunications; 28th EMAC Conference Proceedings, 1999, Berlin.