The Interplay of Cognitive, Affective, and Behavioral Consumer Responses to Augmented Reality in e-Commerce: A Comparative Study

Autor(en):

Kowalczuk, Pascal; Scheiben, Carolin; Adler, Jost

Name der Veranstaltung:

5th International AR & VR Conference (June 12 - 14)

Ort:

Munich, Germany

Jahr:

2019